Case Study
Buying off-plan asks people to imagine a home they cannot yet walk into. At Berrington Court, Cademan Woods, we have brought the homes, their setting and the life around them into one complete marketing toolkit.
The streetscene gives buyers their first view of the neighbourhood. Individual house images bring them closer to the architecture, while the aerial shows how it all fits together. The same attention to materials, planting and light runs through each view.
Swipe or scroll to explore all 14 images.
Tap an image to enlarge it, then use Zoom for a closer look.
People give the film a different feel from an architectural flythrough alone. There is a sense of life alongside the buildings, inviting buyers to imagine themselves in the setting. Watch the film below to see how that changes the way the development is presented.
A buyer may want to leaf through the brochure, look closely at one home or work out which plot they prefer. These three tools let them explore in their own way, without losing the thread of the development.
A familiar way to browse the homes and floor plans, return to a favourite and share the development with someone else.
Turn your phone to explore the brochure
The pages are easier to read with your phone held sideways.
One place to get to know the development, look through the individual homes and take the next step towards an enquiry.
See how the homes sit together, explore individual plots and connect a preferred house with its position in the development.
Berrington Court, Cademan Woods brings together six homes in Whitwick for Cademan Developments. For someone considering a home here, there is plenty to take in: the character of the street, the individual designs and how each plot sits within the development.
Our job is to make that easier to understand before a viewing is possible. A buyer should be able to spend time with the development, follow their curiosity and start to picture everyday life there.
The brickwork, the light across the roofs and the trees behind the homes all help someone get a feel for the place. Those details matter, whether someone is looking at a single image or exploring the whole development.
Then bring people into the picture. The marketing film adds a sense of life to the architecture, helping viewers imagine the setting as somewhere to live. From there, the brochure, microsite and site plan give them somewhere to go with that interest.
The toolkit gives the sales team several ways to introduce the development and answer the questions that follow.
6K architectural CGI — aerial views, individual homes and streetscenes.
Marketing film — the homes and their setting with people at the heart of the story.
Social assets — an introduction to the development in the feed.
Digital brochure — the homes and layouts in a familiar format.
Development microsite — a dedicated place to explore and enquire.
Interactive site plan — the relationship between the plots and the wider development.
This is our new standard for off-plan marketing: a buyer journey people can immerse themselves in, backed by the assets a developer needs to support the sale. The aim is to give buyers the understanding and confidence to make a decision, helping developers work towards earlier off-plan sales.
For the developer, value comes from how much useful work those assets do. The same carefully developed imagery supports the brochure, website, film and social content, keeping the presentation consistent across the launch. It is a complete approach designed to make the marketing budget work harder.
Berrington Court shows what that looks like in practice. Explore the work here, then talk to us about the homes you are bringing to market.
Send us the drawings, brief and launch requirements and we can recommend the right visual package.
