VR Extension

Why leading clients are using Modunite to make better design decisions—before construction begins

Why leading clients are using Modunite to make better design decisions—before construction begins

Experience Off-Plan Like Never Before: Introducing the Modunite Virtual Showhome

Experience Off-Plan Like Never Before: Introducing the Modunite Virtual Showhome Modunite has just completed an exciting collaboration with Property Branding to launch an exciting marketing tool for developers and estate agents — the Virtual Showhome. Built as part of an off-plan marketing package, this immersive, CGI-driven experience lets buyers explore and interact with a home before it’s built. From room-by-room walk-throughs to bespoke interior layout choices, we’re redefining how new-builds are marketed and sold — and making the entire process easier for both developers and their customers. A Smarter Way to Sell Off-Plan Our new Virtual Showhome product gives potential buyers the opportunity to: Step inside and walk through a digital version of the home Visualise interior styles and finishes Make confident decisions, earlier in the process No more static floorplans or imagination-stretching visuals — just a seamless, realistic tour that helps homes sell faster. Explore the Virtual Showhome here: Brought to you by Modunite Built with Strategy in Mind We were proud to deliver this project alongside Property Branding, a creative agency specialising in strategy-first branding and marketing for the UK new homes market. They work closely with developers and agents to create identity-led branding and beautifully crafted campaigns that speak directly to today’s buyer. This project was about more than visuals — it was about solving a key marketing challenge. How do you create an emotional connection with a home that doesn’t exist yet? Here’s what Oliver, Director at Property Branding, had to say: “Modunite exceeded expectations. The virtual showhome added real wow-factor to our client’s launch and showed just how forward-thinking they are. The visuals and walkthrough elevated the campaign, and we were impressed with the speed and quality of delivery.”— Oliver, Property Branding If you’re interested in property branding you can speak with Oliver by going to their website Property Branding. For any virtual showhome enquires reach out to one of the team by email at info@modunite.com or enquire on our website.

How does a visualiser bring a new-build development to life?

A designers’ eye view of creating a new build development, from brief to finished design We spoke with our very own Visualiser, George Thomas, to get a behind the scenes insight into how Modunite’s CGI process goes from client brief to finished product. Take a look at how George took on Canham Homes’ 23-plot Brook Place new-build development! Can you describe the overall design process? Given the scale of the project, it was essential to establish clear stages to ensure efficiency. The process began with modelling each of the individual dwellings within Brook Place separately, allowing us to focus on the architectural details of each unit. The next stage involved creating the basic site layout and topography, closely following the survey points provided by the client to ensure accuracy. Subsequent steps included integrating the dwellings into the site, refining the landscape, and adding environmental details to create a realistic and cohesive visualisation. Throughout the project, regular feedback loops were implemented to align the CGI development with the client’s evolving vision. This ensures that the final images accurately represent the new-build development. Which specialist skills or techniques did you use on this project? A range of practices were employed to achieve accurate results from the initial brief from Canham Homes.  Firstly, we engaged in thorough discussions with the client to fully understand their vision for the development. This was followed by in-depth research into the specific building materials and architectural features they planned to use, ensuring that the CGI visuals would maximise realism. Research played a crucial role throughout the process. We studied Canham Homes’ previous developments to understand their overall design aesthetic and maintain consistency with their brand.  Additionally, we researched local flora and adapted the landscaping plan accordingly to create an accurate and regionally appropriate CGI representation of the development. By combining these practices with a careful attention to detail, we were able to produce visuals that not only met but exceeded the client’s expectations, providing a highly realistic and cohesive portrayal of the new property development. Which parts of the design were your favourite to make? My favourite part of the process is the landscaping. Meticulously following the landscaping plan, I enjoy adding each specific species of trees and plants, transforming a basic site with only buildings into a warm and inviting community. It’s incredibly rewarding to see the development evolve into a place that feels truly homely. Were there any challenging features within the design/brief? Each dwelling presented its own set of challenges due to the complexity and variations in design. For example, the detailed tile work on the front of House 5 (The Chartwell) required careful attention to accurately reflect its character. Similarly, the unconventional roof design of Home 8 (The Fulham) needed special consideration to capture its unique structure. Overall, each home had distinct architectural features that needed to be accurately represented in the CGI, ensuring that every property maintained its individuality while fitting into the broader development   To find out more, or to get your CGI journey started, get in touch today! You can get in touch with the team and find out more about Canham Homes and Brook Place here

Using CGI to visualise renovations and raise investment

Helping the Island Haven charity grow awareness and boost fundraising through CGI imagery “How Modunite interpreted the visuals from the architect plans is absolutely superb, donations have shot up 100%” Client Overview and ChallengeThe Island Haven Charity is a non-profit organisation set up to provide refuge for residents and visitors to the Isles of Scilly, off the coast of Cornwall, in times of emergency. Island Haven approached Modunite to help visualise the renovation of a property to be used as a home from home for those recovering once discharged from Trellis Hospital in Truro before returning to the Isles. The main challenge posed by Island Haven was to find a way to help translate the charity’s vision of their property, which was undergoing refurbishment, to the volunteers, donors and contractors in charge of the renovation. Additionally, Island Haven would look to a visual representation of the final design to help with their fundraising efforts whilst also including it within their overall marketing strategy to gain visibility for what they do. SolutionThe Modunite team helped charity trustee Tim Reeve and Island Haven by providing CGI visuals of the ‘finished product’. The imagery would allow stakeholders and potential donors to see how the house would look once complete in granular detail, answering questions that were commonly raised on how exactly it would be used and what facilities it would include. The CGI visuals would help the charity fast track the entire fundraising and building process, with donors finding it easier to see the outcome of the project ahead of completion and build excitement towards it. OutcomeThe charity has seen an uplift in donations of around 100% since using the Modunite visuals, allowing it to recoup funds used in the renovation process whilst also gaining further visibility for the project. Tim commented on the CGI imagery produced for the project, “The visuals are really good, very life like. In terms of the fee, the results far outweigh the investment and I’d recommend it to others in a similar position”. He continued, “I just think the experience has been really good. Service has been fantastic”. The use of the CGI imagery has now become an integral part of the Island Haven marketing strategy and has even allowed them to begin planning a second property, with a clear plan on how to use CGI to maximise their exposure and fundraising efforts. To find out more, or to get your Property CGI journey started, get in touch today! To learn more about The Island Haven charity, you can get in touch with the team here

Bringing spaces to life with quality and diversity

Helping The BA Partnership create choice for corporate clients “Our portfolio has almost doubled since we started working with Modunite”  Client Overview and ChallengeThe BA Partnership are masters in creating and managing bespoke office spaces for corporate clients. Each project they undertake aims to exceed their clients’ expectations, working to create thriving environments for companies ranging from small start-ups to large corporations, whilst assisting landlords and building owners maximise the return on their assets. A returning customer, The BA Partnership, initially approached Modunite with the aim to maximise their ability to showcase office spaces for clients, allowing them greater visibility when sharing projects. The main challenge was enabling clients to view a full range of bespoke options via a single image or link which would also be of high enough quality to entice prospective clients through the door. SolutionThe key solution provided to help The BA Partnership achieve their goals was to create a platform in which they could share multiple CGI images via a single link, which would then branch out to allow visibility across a range of imagery and paint a full picture of the space in question. Head of Sales at The BA Partnership, Lee Tyreman said, “the on screen ‘choices’ button has instantly become invaluable and a great tool for clients to review 2/3 options on the single platform”.   This more efficient approach would enable The BA Partnership to streamline their marketing efforts using just a single platform and create a more attractive customer experience. OutcomeWith the choices feature becoming an instant hit with The BA Partnership and their clients, it was crucial to continue to develop and improve the quality of the CGI imagery that would be viewed.  Lee went on the comment, “Over the past 12 months or so, the development of the finished product has been huge, the diversity and quality has continually stepped up and we are very appreciative of that”. Since using Modunite’s imagery The BA Partnership’s portfolio has nearly doubled, with Lee describing Modunite’s CGI as “the backbone of our marketing” with the primary role of getting clients through the door to view their properties. Not only was Lee pleased with the growth in quality of the imagery and the positive results, he was also full of praise for the Modunite process as a whole, noting the review meetings and access to members of the design team, as well as quick amendments and revisions, as key highlights. To find out more, or to get your 3D interior rendering journey started, get in touch today! To learn more about The BA Partnership, you can get in touch with Lee and the team here

The Guide to Off-plan Success with GTH

Modunite Managing Director, Michael, caught up with Owen Setter, Head of New Homes at Greenslade Taylor Hunt (GTH), for a Q & A to discuss the key to successfully marketing off-plan and new-build homes. Having worked to provide GTH with CGI imagery for their off-plan marketing strategy, we decided to pick Owen’s brain on what he thinks the magic ingredient is in growing leads and converting off-plan sales. Obviously CGI is an important part of any pre-completion marketing, but CGI visuals must play their part in a greater marketing strategy to be used to their full potential and get complete success. Q. Owen, what are the other key aspects that developers should consider to make up a rounded off-plan marketing strategy? Firstly, I think real clarity in terms of what a buyer can expect. You’re entering into a situation in which there’ll be a lot of questions, you’re not taking the buyer into the finished product so they’re not able to see all of the potential pitfalls or issues for themselves.  Being able to answer the smaller questions like ‘can I fit 2 cars on the driveway?’ goes a long way to building consumer confidence in the product. It’s crucial to be prepared with the smaller details, and being able to confidently tell a potential customer how the garden will look and if they’ll have turf etc can genuinely make all the difference, a house is a substantial purchase so it’s important to have glanced a critical eye over the property from the perspective of a home buyer before you go to market. Q. I love that. The saying is that a confused customer never buys, and I guess when it’s something of this magnitude these things can play an important role in decision making? Absolutely. Depending on what the market conditions are like at any one time can affect the impact that has. So if we’re talking two years ago, we’re at a point where houses were selling super quick, without being on the market for more than a couple of minutes. We’re not in that situation anymore. There’s far more choice out there. And so as a result of that, if you have that little bit of doubt on your products you could lose out when there’s probably three or four other products that that buyer is considering. So I think it’s important to have that foundation in place to increase customer confidence from the outset. Q. So we’ve covered the key to growing that confidence, but what would you say is the number one challenge to be aware of? What would you say is the main thing that developers might get wrong in their plan that could have a big impact on the sales process? There’s a phrase that we use, which is going too early. Ultimately, it comes back to what I was saying about not being prepared enough at that early stage. If you are going to go early in commerce, you need to do so with either the knowledge that there’s real pent up interest in that location for that type of product. That means that it almost doesn’t matter what you’re listing as you know there’s going to be buyers for it.  If you don’t have that level of competence, then you need to make sure that you are being selective about what you offer to make sure that it is meeting a level of demand at the right time. There’s almost no point in putting a house to the open market if it hasn’t started being built and you don’t anticipate it being completed within the next six months regardless of how well marketed it may be. With all the will in the world unless you find an incredibly patient cash buyer it’s going to be sat on the market for six months before you’re able to really get any traction on it, at which point it starts to look stale and people start to ask questions about why it hasn’t sold yet. But the reality is it may be because it’s been serving the market with the same CGI for the last six months with no real world progression, which is crucial to make the CGI stage of sales as effective as possible. Some great advice and answers from Owen there really emphasising the importance of having a well thought out sales and marketing strategy, putting particular weight against getting into the buyers head to understand the small details that may raise questions and being able to answer those seamlessly. The timing of when you start your marketing activity, or the contents at different phases, is critical as well in order to keep the listing fresh and enticing for potential buyers. Just because your off-plan property isn’t built doesn’t mean you can’t market it, it just means that you need to plan each phase cleverly over the period building to completion. This is where different types of CGI can play their part to keep engagement throughout the process, starting with static Property CGI and progressing to VR walkthroughs and 360 Virtual Tours which can complement early stage real life imagery too. To find out more about how Modunite can help improve your off-plan strategy, get in touch today! Find out more about GTH or get in touch with Owen.

Creating vintage designs for bespoke wine cellars

Client Overview and Challenge The Wine Cellar Company, based in South East England, is renowned for creating bespoke wine cellar designs in addition to intricate modular ‘Hex’ wine cellars for its clients. Despite the preservation and storage of wine being at the forefront of their business, The Wine Cellar Company also curates beautiful and functional spaces which elevate any home or business with class and quality. Paul Bettsworth, Founder of The Wine Cellar Company, came to Modunite with the challenge of improving their conversion rates when showcasing designs and concepts to prospective customers whilst simultaneously creating a more streamlined and enjoyable customer journey. Solution Although not the standard home-build CGI imagery, the intricacy and quality needed by The Wine Cellar Company made the project a very exciting and interesting one for Modunite. As described by Paul Bettsworth, each wine cellar is a “piece of extraordinary art” and it is important across all projects with them to do justice to this through a range of high quality images, highlighting each element and feature from the shelving to lighting and wood effects to the wine bottles themselves. Paul commented, “CGI for us was a complete no-brainer for us. From the initial client brief to total visualisation of our designs”. One of the key things needed by The Wine Cellar Company was clear, sharp imagery of a standard in line with what their clients would expect. This is one of the reasons that Paul approached Modunite in particular, understanding the alignment in producing high quality visuals each and every time. Outcome The CGI imagery produced for The Wine Cellar Company had to cover each project from various angles, really bringing to life and giving a sparkle to each corner and aspect of the room, becoming an integral part of their sales and marketing process. Paul Bettsworth commented on working with the Modunite team, “The process absolutely works, from discussing changes from the first draft with an online meeting to the finished visuals”. It wasn’t just the process with Modunite that Paul was pleased with but the overall product and the effect it has on his own client journeys, “We convert our sales every time now, with no changes by our clients on the visuals we submit. The visuals most definitely contribute to our customer experience”. To find out more, or to get your CGI journey started, get in touch today! Learn more about The Wine Cellar Company or get in touch with Paul and the team here

Integrating off-plan developments with existing landscapes

Client Overview and Challenge Duffy Property Group is an Irish property developer with decades of experience in building properties from the ground up. With a portfolio catering to diverse lifestyles and preferences, their expertise and experience ranges from luxurious residential complexes through to state-of-the-art commercial spaces. The group approached Modunite to work alongside them on a mixed-use residential living and commercial office space project, after finding that allowing prospective clients and other parties to visualise how the buildings will look, internally and externally, on completion had a huge impact on the volume of leads and off-plan sales. One of the key aspects for Duffy Property Group was the importance of how the buildings would interact with the existing surrounding landscape when in situ to ensure that the property blends in whilst remaining visually appealing, something that would benefit both sales strategies and planning processes alike. Solution It was vital for Duffy Property Group to work with a company that had experience and understanding across both commercial and residential properties, knowing how best to portray developments to get the best results. This is when the group approached Modunite, seeing the varied CGI projects that resonated with them for both residential apartment buildings and commercial office units. We produced a comprehensive package for a multi-use residential and commercial development curated by Duffy Property Group. The package included external shots to represent a range of viewpoints, including aerial, low-angle and mid-level panoramic views. In addition, we would provide 3D interior renders, showing not only empty true-to-size space but fully dressed office interiors, to enable those looking to lease the facilities a true understanding of how their workspace could look. Outcome The Property CGIs produced would go on to become a key part of not only marketing the off-plan spaces themselves, but brand promotion for Duffy Property Group who could then showcase the development to represent their own brand. The team were impressed with Modunite’s onboarding process and efficient delivery. “Modunite really understood the brief we gave them from the start” commented Mike Duffy, Development Director at Duffy Property Group. He continued, “They worked through the design in just a matter of days, with feedback provided throughout the process”. The visuals became a cornerstone of the marketing processes that Duffy Property Group employed for their off-plan activities, with the aim of improved internal communications within their teams and an additional medium to promote the project as part of their off-plan marketing strategy. To find out more, or to get your CGI journey started, get in touch today! Learn more about Duffy Property Group or get in touch with Mike and the team here

Utilising VR, video and CGI imagery to bring the pre-marketing process to life

Case Study: Utilising VR, video and CGI imagery to bring the pre-marketing process to life Client Overview and Challenge A new customer of Modunite, Stirling Ackroyd approached the team on behalf of their client to freshen up their brochures to include high quality property CGI visuals. Finding that it was imperative to stand out from the competition, the London and South East based estate agents looked to Modunite for an affordable and inspiring solution.  Rachel Hull, New Homes Sales Manager at Stirling Ackroyd, commented about their challenges, “We were looking to launch the development off-plan to begin with while the site was still under construction. Buyers would be able to come and take a look around the plot, however there was still a lot to be left to the imagination, which in a market where developers are competing with resale stock that buyers can walk into straight away meant that we needed to look towards CGI as a necessity for our marketing strategy.” Understanding the importance of a clear USP in their marketing strategy, Stirling Ackroyd made clear their aspirations of creating a visually enticing brochure that would enable prospective buyers to browse photorealistic imagery of their property portfolio to bring the in-progress plots to life. Solution The solution to Stirling Ackroyd’s challenge was to come to Modunite, leaning on our experience and expertise in bringing property imagery to life and allow their homes to get many viewings via their marketing efforts in a timely and efficient manner. In order to drive Stirling Ackroyd’s marketing forward, we provided a combination of still imagery, virtual reality walkthroughs, 360 virtual tours and video content to showcase every angle and detail involved in each individual property to give prospective buyers a true to life experience of their potential new home before ever stepping foot inside. The imagery has been utilised in various mediums, including listing the development on portals and online while also using it for the on-site hoardings and brochures that are sent out to buyers.  Outcome The CGI visuals produced by Modunite made up a large portion of Stirling Ackroyd’s marketing for this project. With the development still ongoing, the CGI has been a vital tool in Stirling Ackroyd’s arsenal in order to show the prospective buyers what the final finish and detailed specifications will look like in their potential new home. Rachel commented on the outcome of the project, “I was very impressed with the final product produced, a lot of CGI produced comes out quite animated which is something we really wanted to avoid, so I was really happy when we got the final CGI back.” She went on to talk about her experience working with Modunite for the first time, “The team was very professional from start to finish. Will onboarded us over a video call and walked us through what they could do for us and took the time to know exactly what we were after. Being our first time using Modunite there were some changes and amendments we needed to make very quickly and Will and his team prioritised, making sure that the end product was with us in time to launch.” To find out more, or to get started with your architectural visualisation, get in touch today! If you’re looking for a great estate agent covering London and the South East – get in touch with Rachel and her team here