We spoke with our very own Visualiser, George Thomas, to get a behind the scenes insight into how Modunite’s CGI process goes from client brief to finished product.
Take a look at how George took on Canham Homes’ 23-plot Brook Place new-build development!

Can you describe the overall design process?
Given the scale of the project, it was essential to establish clear stages to ensure efficiency. The process began with modelling each of the individual dwellings within Brook Place separately, allowing us to focus on the architectural details of each unit. The next stage involved creating the basic site layout and topography, closely following the survey points provided by the client to ensure accuracy. Subsequent steps included integrating the dwellings into the site, refining the landscape, and adding environmental details to create a realistic and cohesive visualisation. Throughout the project, regular feedback loops were implemented to align the CGI development with the client’s evolving vision. This ensures that the final images accurately represent the new-build development.
Which specialist skills or techniques did you use on this project?
A range of practices were employed to achieve accurate results from the initial brief from Canham Homes.
Firstly, we engaged in thorough discussions with the client to fully understand their vision for the development. This was followed by in-depth research into the specific building materials and architectural features they planned to use, ensuring that the CGI visuals would maximise realism. Research played a crucial role throughout the process. We studied Canham Homes’ previous developments to understand their overall design aesthetic and maintain consistency with their brand.

Additionally, we researched local flora and adapted the landscaping plan accordingly to create an accurate and regionally appropriate CGI representation of the development. By combining these practices with a careful attention to detail, we were able to produce visuals that not only met but exceeded the client’s expectations, providing a highly realistic and cohesive portrayal of the new property development.
Which parts of the design were your favourite to make?
My favourite part of the process is the landscaping. Meticulously following the landscaping plan, I enjoy adding each specific species of trees and plants, transforming a basic site with only buildings into a warm and inviting community. It’s incredibly rewarding to see the development evolve into a place that feels truly homely.
Were there any challenging features within the design/brief?
Each dwelling presented its own set of challenges due to the complexity and variations in design. For example, the detailed tile work on the front of House 5 (The Chartwell) required careful attention to accurately reflect its character. Similarly, the unconventional roof design of Home 8 (The Fulham) needed special consideration to capture its unique structure. Overall, each home had distinct architectural features that needed to be accurately represented in the CGI, ensuring that every property maintained its individuality while fitting into the broader development
To find out more, or to get your CGI journey started, get in touch today!
You can get in touch with the team and find out more about Canham Homes and Brook Place here