April 17, 2024

Why do virtual tours help sell houses?

When it comes to selling a property, there’s no magic formula to attract the perfect buyer at the right price. But, by making the most of modern technology – and leveraging it to help market your property – you can speed up the sale and simplify the entire process for both you and your prospective buyer.

One of the most effective tools modern developers lean on is CGI (computer-generated imagery). This technology enables sellers and buyers to view properties in incredible detail, and is used to create virtual tours that can guide you through an entire building at the click of a button.

Interested to know more? If you’re yet to leverage virtual tours as a way of optimising the property sale process, read on to find out how it could help you on your next project.

What is a virtual tour?

Virtual tours utilise CGI technology to allow prospective buyers to view a property in its entirety through a collection of images. Virtual tours can be used to exhibit both built and unbuilt homes, so even if your building is only in the design phase, you may still be able to benefit from a virtual tour. What’s more, the CGI will highlight any potential issues with the design, giving you the opportunity to make any necessary adjustments before construction begins.

They’re designed to help give viewers a more in-depth view of the property without having to physically visit the site. As a developer, this allows you to cast your net a little wider, giving more people the opportunity to see the building. Of course, that’s not to say that virtual tours will replace physical viewings entirely; they simply supplement the process and help to streamline interested parties, saving everyone time and money. Utilising both interior and exterior rendering services, our virtual tours can capture all the intricate elements that bring your properties to life.

What are the benefits?

Virtual tours can be incredibly powerful marketing tools. Here are some of the main advantages to using CGI to market your property.

Customers demand technology

The homebuying process has changed drastically over the past few decades, with customer demands shifting to reflect modern-day attitudes to tech. Rather than being a welcome addition to the process, the use of the latest technology is now expected of developers, to help make the process as efficient as possible. With companies vying for the attention of prospective buyers, integrating technology such as CGI into your marketing package will help you to appeal to a modern audience, and could yield more positive results.

Virtual tours save time and money

Virtual tours can quite simply save everyone a lot of time and money. For buyers, they’ll be able to get a much better idea of the layout and design of a property, before making a more formal enquiry or requesting a viewing.

For developers, virtual tours can act as a filter for anyone who is left unsure about whether they’re really interested in the property after only being given basic imagery. Interior rendering technology will offer them a greater insight into the layout and design of the property than traditional imagery would. This means they can make a more informed decision around whether they’d like to enquire further, while filtering out anyone who would be unlikely to submit a bid.

Virtual tours leave a lasting impact

With so much competition within the housing market, you’ll want to ensure you’ve done all you can to differentiate from your competitors. To leave a lasting impact on prospective buyers, virtual tours can be a great option.

Still images and written content are no doubt still crucial parts of any marketing campaign. But studies show that videos remain the most effective form of content when it comes to conversions and ROI. In fact, of the main media formats, videos have the highest ROI at 25%. If you’re looking to kickstart your property marketing campaign and secure a sale faster, a virtual tour could be the key.

You could appeal to a wider audience

Digital marketing is incredibly important for property developers. It allows companies to reach a wider audience, while also specifically focusing on their target market. To get the most from your digital channels, it’s important to have the right kind of marketing collateral to share with both existing and prospective customers. If you have a professionally rendered virtual tour at your disposal, you’ll be able to attract more eyes to your channels, generating higher levels of interest from the people that you’re more likely to turn into conversions.

How to get the most from a virtual tour

Designing a virtual tour of your property has the potential to be an incredibly useful form of marketing collateral. However, in order to yield the maximum benefit from this digital tool, there are some things to keep in mind.

Firstly, think about how you can best promote your imagery to existing and prospective customers. Having a virtual tour sat on your website is a great start, but there are so many other marketing channels that should be leveraged to get as many interested eyes on it as possible. Whether you promote it on your social media or through a monthly newsletter, think about the ways in which your target market consumes content, and use this information to generate interest in your project through the CGI.

If you’re paying for professionally rendered images to help market your property, you’ll want to ensure they’re of the highest quality. That’s why at Modunite, we offer a free round of revisions after you’ve reviewed the initial designs, to ensure you’re completely happy with the outcome. A virtual tour should reflect your property’s layout and appearance in great detail, so take the time you need at this stage to come away with an end result to be proud of.

How can we help?

At Modunite, our team of visualisers have supported the sale of properties across the UK, using their expertise in image rendering and CGI to bring spaces of all different shapes and sizes to life. With a 72-hour turnaround time, you can count on us to keep your project moving forward. And, with professionally rendered imagery in your marketing toolkit, you’ll be able to enjoy the benefits for yourself. If you want to find out more about how expert architectural visualisations could help you in your next development project, request a quote or give our team a call today

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